Featuring Adam GrantFeaturing Amy Edmondson

Leadership built between meetings, not in them

Most leadership programs fail because the format doesn't match reality. Big Think+ delivers expert-guided microlearning and AI coaching that fits in a lunch break and surfaces an idea a leader can use that afternoon.

7-day free trial available on Big Think Edge

200+Video lessons in the catalog
3New lessons added each week
60+Deep Dive experiences

Features

Everything L&D teams need to build leaders fast

Content, tools, and scale anchored to the world's biggest thinkers.

I

AI Coaching on every lesson

Purpose-built AI embedded directly in each Big Think+ lesson. It guides reflection, runs scenario role play, and secures a clear commitment to what a leader will do differently. Unlike generic AI tools, it stays grounded in the lesson and follows instructional design intent.

II

Curations for custom learning

Learning managers and learners can save and group Video Lessons, Expert Classes, Learning Paths, and Courses into self-paced journeys. Publish Curations to learner home pages in a few clicks for easy access to custom experiences.

III

Integrations that augment, not replace

Connect Big Think+ into your existing LMS or LXP through API-based integration or SCORM. The integrations team works with you so learners access microlearning content immediately, no matter your access preferences.

IV

Expert-guided microlearning library

Video Lessons, Expert Classes, Learning Paths, and Courses from leading thinkers across philosophy, science, technology, and business. 200+ lessons available with 3 new lessons added weekly.

How it works

From signup to behavior change in four steps

A clear path from first step to measurable outcome.

I

Connect your learning environment

Integrate Big Think+ with your LMS or LXP via API or SCORM. The integrations team works with you to get learners connected immediately.

II

Curate learning for your teams

Learning managers group Video Lessons, Expert Classes, and Learning Paths into Curations and publish them to learner home pages with a few clicks.

III

Learners engage in daily microlearning

Leaders access expert-guided lessons that fit in a lunch break and surface an idea they can use that same afternoon.

IV

AI coaching closes the knowing-doing gap

Embedded AI coaching guides reflection, runs scenario role play, and secures a commitment to what the leader will do differently.

Versus the old way

Big Think+ vs. traditional leadership programs

Big Think+Traditional programs
Fits in daily moments between meetings×
Scales across the entire organization×
Continuous learning, not one-off events×
AI coaching grounded in each lesson×
Integrates with existing LMS or LXP×
Curated by learning managers in a few clicks×

Pricing

Start with a free trial, scale across your team

Big Think Edge includes a 7-day free trial with unlimited users and access to the full catalog.

Most popular

Big Think Edge

$159.99lifetime

Full catalog access for unlimited users. Includes a 7-day free trial.

  • ✓ 200+ video lessons
  • ✓ 3 new lessons added each week
  • ✓ 60+ Deep Dive experiences
  • ✓ Learner support guides
  • ✓ Bonus educational content via newsletter
  • ✓ Note-taking space
  • ✓ Unlimited users
  • ✓ Access to full catalog
Book a call

Digital Only

$10month

Cancel anytime. Annual option at $96/year saves 20%.

  • ✓ Ad-free access to BigThink.com
  • ✓ Early access to interviews and classes
  • ✓ Exclusive Big Think+ class library access
Book a call

Print + Digital

$15month

Cancel anytime. Annual option at $144/year saves 20%.

  • ✓ Everything in Digital Only
  • ✓ Print edition included
Book a call

Answers

Common questions

How do I access members-only articles or videos?+

Log into BigThink.com for ad-free access across the homepage, Big Think Interviews, and early access videos. Exclusive access to the Big Think+ class library is also available.

Are the videos the same on YouTube and BigThink.com?+

All videos on YouTube are also available on BigThink.com. Members get early access to interviews and classes not available on YouTube.

How much does a Big Think membership cost?+

Two tiers with monthly and annual options: Print + Digital at $15/month or $144/year, and Digital Only at $10/month or $96/year. Annual plans save 20%.

What payment methods do you accept?+

Major credit cards, Apple Pay, Google Pay, Cash App, Klarna, and Link.

Do you issue refunds?+

No refunds or prorated credits at this time.

When will I be charged?+

First payment is processed upon subscription. Subsequent charges depend on your chosen plan. Your next payment date is visible on your Account Page.

Ready when you are

Build the leaders your organization needs next

Give your L&D team the content, tools, and scale to launch programs fast and extend the value of investments you've already made.

Book a call